OC Bike
OC Bike, a Southern California-based e-bike brand, needed a modern, high-converting e-commerce website to establish its digital presence and improve the customer experience. The previous site lacked clear branding, an intuitive shopping flow, and engaging product listings, which resulted in low conversions. My goal was to create a seamless, user-friendly platform that highlighted OC Bike’s premium products while integrating unique features like trail mapping, warranty registration, and financing options.
I redesigned the website using Shopify, optimizing the UI/UX with clear navigation, mobile-first responsiveness, and interactive elements to enhance engagement. High-quality product photography was incorporated to showcase e-bikes and accessories, while SEO-driven product descriptions and comparison charts helped potential buyers make informed decisions. Additionally, I implemented a warranty registration portal and integrated Google Maps & All Trails APIs, allowing customers to explore recommended e-bike trails.
The revamped site significantly improved user experience, brand positioning, and conversion rates, leading to a 25%+ increase in sales post-launch. The combination of strong branding, an optimized checkout process, and financing options helped OC Bike reach a wider audience and build customer loyalty. This project reinforced my expertise in e-commerce UX, digital branding, and conversion-driven design, demonstrating my ability to create high-impact digital experiences in global markets.
CryoHeat Metal Treatment
CryoHeat specializes in advanced cryogenic metal treatment for motorsports, off-road vehicles, and industrial applications, enhancing durability and performance. Their previous website lacked a cohesive brand identity, intuitive navigation, and a streamlined e-commerce experience. My goal was to design a modern, high-performance website on WordPress, ensuring a visually compelling and functionally optimized platform that effectively communicated CryoHeat’s cutting-edge technology.
I implemented a MotoPress theme, customizing it to reflect CryoHeat’s branding with a sleek, industrial aesthetic. The site was structured with clear product categories, an improved user journey, and engaging visuals, making it easier for customers to explore services, shop for treated parts, and understand the benefits of CryoHeat’s process. Additionally, I enhanced the site with SEO-driven content, custom product descriptions, and high-quality photography, showcasing CryoHeat’s expertise and reinforcing credibility in the motorsports industry.
The redesign resulted in higher user engagement, increased product inquiries, and a more intuitive e-commerce experience. With mobile-friendly optimization, faster load speeds, and integration with CryoHeat’s Amazon store, the website now serves as a seamless hub for customers looking to upgrade their performance parts. This project reinforced my expertise in WordPress web design, UX optimization, and branding for specialized industries, creating a site that not only looks great but also drives business growth.
Surfside Animal Hospital
Back in 2017 as part of a three-website development project, I designed and developed the Surfside Animal Hospital website to provide a modern, user-centered experience for pet owners seeking veterinary care. The previous site lacked clear navigation, mobile optimization, and a streamlined appointment booking system, so my focus was on creating an efficient, visually engaging, and functional design that improved accessibility and user experience.
I built the site on WordPress, structuring it with clean typography, a calming color scheme, and intuitive menu navigation that made it easy for users to find services, contact the clinic, and book appointments online. The integration of SEO-friendly content, structured data for search engines, and fast-loading performance helped increase visibility and engagement. By leveraging Adobe Illustrator, Photoshop, and Figma, I crafted a brand-cohesive design that aligned with Surfside’s reputation as a trusted veterinary provider.
This project reinforced my expertise in UX/UI optimization, branding for healthcare services, and global market-focused web solutions. By designing an interface that emphasized clarity, trust, and ease of use, I helped Surfside Animal Hospital strengthen its digital presence and better serve its clients in an increasingly competitive veterinary industry.
Surfside Pet Resort & Grooming
I designed and developed the Surfside Pet Resort & Grooming website as part of a multi-site WordPress project that also included Surfside Animal Hospital and Sky Canyon Animal Hospital. The objective was to create a user-friendly, visually inviting experience that captured the resort’s high-end pet boarding and grooming services. The design focused on intuitive navigation, mobile responsiveness, and seamless appointment booking, ensuring that pet owners could easily explore services and schedule visits.
To enhance branding and user engagement, I incorporated custom illustrations, high-resolution photography, and a warm, welcoming color palette that aligned with the resort’s identity. The layout was carefully structured to guide visitors through the site, featuring clear call-to-actions, SEO-optimized content, and fast-loading performance. The WordPress CMS allowed for easy content management, giving the client full control over updates and promotions.
This project strengthened my expertise in UX/UI strategy, digital branding, and conversion-focused web design. By prioritizing usability and aesthetic consistency, I created an engaging platform that not only showcased Surfside’s premium pet care services but also provided a seamless digital experience for users in a competitive pet services market.
Sky Canyon Animal Hospital
For Sky Canyon Animal Hospital, I developed a custom WordPress website as part of a larger multi-site project, ensuring a cohesive brand experience across all locations. The primary goal was to create a functional, accessible, and aesthetically refined platform that simplified the appointment scheduling process, improved service visibility, and optimized mobile responsiveness for busy pet owners.
I implemented a structured layout with a service-first approach, using high-contrast design elements, engaging visuals, and interactive CTAs to enhance user engagement. The site was built for scalability and easy content updates, allowing the client to manage promotions, patient resources, and educational content efficiently. On-page SEO strategies and performance enhancements ensured faster load times and better search engine ranking, increasing the hospital’s reach within the local community.
This project deepened my expertise in UX/UI for healthcare, digital branding, and global market-oriented web development. By delivering a conversion-driven, mobile-optimized design, I helped Sky Canyon Animal Hospital establish a stronger digital presence, making it easier for pet owners to connect with quality veterinary care.
Kathy Nickerson Relationship Counseling
I designed and developed the Kathy Nickerson Relationship Counseling website on Shopify, creating a seamless e-commerce experience for downloadable relationship e-books. The goal was to build a modern, user-friendly platform that reflected Kathy’s expertise as a relationship counselor while making it easy for visitors to browse, purchase, and download digital products.
Focusing on UI/UX best practices, I structured the site with clean typography, soft calming colors, and an intuitive navigation flow that encouraged engagement and trust. I customized Shopify’s theme to optimize mobile responsiveness, digital product management, and streamlined checkout functionality, ensuring a frictionless buying experience. Using Adobe Illustrator, Photoshop, and Figma, I created custom graphics and banners that reinforced the brand’s identity and highlighted key offerings.
This project enhanced my skills in e-commerce UX, branding, and digital product optimization, delivering a conversion-focused Shopify store that helps Kathy Nickerson reach a global audience. By integrating SEO-driven content, high-speed performance enhancements, and a trust-based design, I created a platform that effectively supports relationship-focused self-help resources while maintaining a professional and approachable aesthetic.
Solène Accessories
I designed and developed the Solène Accessories website to create a luxury e-commerce experience tailored to a global audience. Built on Shopify, the site was crafted to showcase high-end jewelry and accessories with an emphasis on elegance, usability, and seamless shopping functionality. The goal was to ensure aesthetic cohesion, intuitive navigation, and a high-converting customer journey that aligns with Solène’s premium brand identity.
I implemented clean typography, soft neutral tones, and high-resolution product imagery to highlight the brand’s sophistication while optimizing the site for mobile-first usability and performance. Customizing Shopify’s Liquid code, I enhanced the product filtering system, user experience flow, and checkout process, ensuring a seamless purchasing experience. Using Adobe Illustrator, Photoshop, and Figma, I designed custom banners and promotional assets that reinforce Solène’s modern, minimalist aesthetic while driving engagement and conversions.
This project strengthened my expertise in e-commerce UX, high-end branding, and global market-focused web design, delivering a sleek, high-performance Shopify store that appeals to fashion-conscious consumers. By integrating SEO optimization, conversion-driven layouts, and visually immersive storytelling, I helped Solène Accessories establish a strong digital presence that enhances customer trust and brand loyalty.
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