I developed a high-quality business card for Restoration by John that elevated the client’s branding through thoughtful design and attention to detail. Starting with the client’s initial logo concept, I transformed it into a crisp, scalable vector format using Adobe Illustrator, ensuring versatility across various applications. To add a personalized touch, I sourced and refined the original font, creating a distinctive representation of the client’s brand.
The layout was seamlessly integrated in Adobe InDesign, combining all elements into a cohesive and balanced design. Additionally, I polished project photos in Adobe Photoshop to emphasize the craftsmanship in restoration. The card was finished with a luxurious spot UV detail, adding a sleek, high-gloss effect that enhances depth and sophistication, leaving a memorable impression.
Designed, Printed
Post-Production
For the Hewitt Law Group business cards, I incorporated a spot UV layer to enhance the gold foil application, ensuring a premium and high-end finish. Using Adobe Illustrator, I created a separate spot color layer for the gold elements, assigning them a unique swatch to differentiate them from standard ink during the print production process. The HLG logo, border, and key text elements were all set up for foil stamping, giving the cards a luxurious, embossed effect.
In InDesign, I aligned the spot UV layer with the gold foil elements to ensure seamless registration during printing. This process enhances the contrast between the matte black background and the reflective gold foil, adding depth and dimension to the design. I then packaged everything in Acrobat, including bleed settings and print-ready layers, making it easy for the printer to execute the spot UV and foil stamping without misalignment.
The result is a sophisticated, high-impact business card that reflects trust, authority, and exclusivity, making Hewitt Law Group stand out among top-tier legal firms.
Designed
I designed the OC Bike business cards to create a bold and dynamic visual identity that reflects the brand’s high-energy, performance-driven nature. Using Photoshop, I crafted a rugged, torn-paper texture with custom brushes and the distortion tool to add depth and movement, enhancing the sense of raw power and speed. The OC Bike logo and lightning silhouette were vectorized in Illustrator, ensuring crisp scalability and precision. By combining these elements in InDesign, I structured a balanced, high-impact layout optimized for brand recognition in competitive global markets.
To ensure print accuracy and consistency, I packaged the entire project in Acrobat, embedding fonts, linked assets, and color profiles for professional-grade output. Collaborating with the print company, I requested a thick orange border to enhance visibility and create a distinctive edge that commands attention. This process from texture design to final print preparation reinforces my ability to execute high-quality, production-ready branding assets tailored for diverse audiences.
Designed
This project focused on elevating the client’s conceptual logo into a polished vector format using Adobe Illustrator, ensuring precision and scalability for versatile branding applications. By retrieving and restoring the client’s original font through detailed online tracking, the design incorporated personalized elements that aligned with their vision and branding guidelines. This meticulous attention to typography not only preserved the original concept but also added a distinctive touch, reinforcing the client’s unique identity within the design.
The refined logo and supporting design elements were expertly assembled in Adobe InDesign to create a cohesive layout ready for high-quality printing. To enhance the user experience and visual impact, a sophisticated glossy spot UV finish was applied. This premium detail accentuated specific areas of the logo, creating depth and a striking contrast that elevated the overall design. The result was a professional and luxurious final product that effectively communicated the client’s brand identity while leaving a memorable impression.
Designed, Printed,
Post-Production
I redesigned the Harbor Fish & Chips menu, modernizing its visual appeal while staying true to the brand’s heritage. A key aspect of this project was vectorizing the silhouetted artwork from an older version of the menu to ensure crisp, scalable graphics suitable for high-resolution printing. Using Adobe Illustrator, I meticulously traced and refined the original raster-based imagery, enhancing details while preserving the authentic marina-themed aesthetic.
To maintain brand consistency, I carefully applied the restaurant’s signature Pantone blue, converting it to an accurate CMYK profile for print fidelity. Once the artwork was finalized, I structured and formatted all elements in Adobe InDesign, ensuring proper alignment, readability, and proportionality for a polished final design.
Beyond design, I also optimized material output, strategically multiplying artwork quantities on the printer to minimize waste and improve production efficiency. In post-production, I handled cutting, folding, and quality checks, ensuring the final product met professional standards.
This project showcased my expertise in vectorization, layout design, and print production, demonstrating my ability to modernize legacy artwork while maintaining brand integrity.
Designed, Printed,
Post-Production
For the CryoHeat brochure project, I played a key role in designing a high-impact marketing piece that reinforces the brand’s identity and appeals to a global audience in the motorsports and high-performance metals industry. My work involved vectorizing key artwork in Adobe Illustrator to ensure crisp, scalable graphics that maintained clarity across various print and digital platforms. Additionally, I used Photoshop to enhance and resize product images, adjusting contrast, sharpness, and lighting to highlight the intricate details of CryoHeat’s metal treatment processes. These refinements ensured that each visual element effectively conveyed the brand’s commitment to precision engineering and durability.
In Adobe InDesign, I developed the layout by carefully structuring text, imagery, and graphic elements to create a cohesive and engaging design. I applied strategic typography and hierarchy to improve readability while incorporating dynamic visuals that emphasized CryoHeat’s cutting-edge treatments. My approach focused on balancing technical details with visually compelling storytelling, making the brochure informative yet visually striking for potential customers worldwide. Finally, I prepared the final deliverables in Adobe Acrobat, ensuring proper bleeds, cut lines, and print-ready specifications for a flawless production process. This project showcases my expertise in branding and global market design, where consistency, visual impact, and precision are crucial in maintaining a strong and recognizable presence across international industries.
Designed, Printed,
Post-Production
For the CryoHeat brochure project, I played a key role in designing a high-impact marketing piece that reinforces the brand’s identity and appeals to a global audience in the motorsports and high-performance metals industry. My work involved vectorizing key artwork in Adobe Illustrator to ensure crisp, scalable graphics that maintained clarity across various print and digital platforms. Additionally, I used Photoshop to enhance and resize product images, adjusting contrast, sharpness, and lighting to highlight the intricate details of CryoHeat’s metal treatment processes. These refinements ensured that each visual element effectively conveyed the brand’s commitment to precision engineering and durability.
In Adobe InDesign, I developed the layout by carefully structuring text, imagery, and graphic elements to create a cohesive and engaging design. I applied strategic typography and hierarchy to improve readability while incorporating dynamic visuals that emphasized CryoHeat’s cutting-edge treatments. My approach focused on balancing technical details with visually compelling storytelling, making the brochure informative yet visually striking for potential customers worldwide. Finally, I prepared the final deliverables in Adobe Acrobat, ensuring proper bleeds, cut lines, and print-ready specifications for a flawless production process. This project showcases my expertise in branding and global market design, where consistency, visual impact, and precision are crucial in maintaining a strong and recognizable presence across international industries.
Designed, Printed,
Post-Production
For the CryoHeat brochure project, I played a key role in designing a high-impact marketing piece that reinforces the brand’s identity and appeals to a global audience in the motorsports and high-performance metals industry. My work involved vectorizing key artwork in Adobe Illustrator to ensure crisp, scalable graphics that maintained clarity across various print and digital platforms. Additionally, I used Photoshop to enhance and resize product images, adjusting contrast, sharpness, and lighting to highlight the intricate details of CryoHeat’s metal treatment processes. These refinements ensured that each visual element effectively conveyed the brand’s commitment to precision engineering and durability.
In Adobe InDesign, I developed the layout by carefully structuring text, imagery, and graphic elements to create a cohesive and engaging design. I applied strategic typography and hierarchy to improve readability while incorporating dynamic visuals that emphasized CryoHeat’s cutting-edge treatments. My approach focused on balancing technical details with visually compelling storytelling, making the brochure informative yet visually striking for potential customers worldwide. Finally, I prepared the final deliverables in Adobe Acrobat, ensuring proper bleeds, cut lines, and print-ready specifications for a flawless production process. This project showcases my expertise in branding and global market design, where consistency, visual impact, and precision are crucial in maintaining a strong and recognizable presence across international industries.
Designed
Creating the instructional booklet for HaloDerm's mole and skin tag remover treatment cream in 2017 was a fun and detail oriented project that required precision and creativity. Using Photoshop, I traced out product photography to enhance the visual appeal of the booklet. This involved removing any imperfections and adjusting the brightness to ensure the images were clear and vibrant, providing a true representation of the product. For the layout of the booklets, I utilized Adobe InDesign.
This allowed me to efficiently organize the assets and incorporate the copy provided by the copywriter. The layout was designed to be user-friendly, ensuring that the instructions were easy to follow and visually appealing. The combination of Photoshop and InDesign enabled me to create a polished, professional instructional booklet that complemented HaloDerm's product.
The end result was a clean, well-organized booklet that provided clear instructions and enhanced the overall customer experience.
SOFTWARE:
CONTRIBUTION: Designed.
The Evolved Extraction Sales Deck was crafted to communicate complex industry insights with clarity and impact. Designed as a high-end marketing and educational piece, the project demonstrates my ability to create visually cohesive, brand-driven materials tailored for global markets.
Using Adobe Illustrator , I developed clean, scalable vector graphics to ensure crisp, high-resolution visuals that maintain clarity across various formats and screen sizes. Adobe Photoshop played a key role in photo enhancement, background removals, and transparency adjustments, ensuring seamless integration of product imagery with brand elements. The layout and typography were carefully structured in Adobe InDesign, balancing readability, aesthetic appeal, and strategic content flow to guide users through the brand’s value propositions effortlessly. The final product was exported as a fully interactive Acrobat PDF, optimized for both digital distribution and high-quality print.
By applying strategic typography, layout composition, and high-impact visuals, I created a sales tool that enhances brand trust and supports business expansion.
SOFTWARE:
CONTRIBUTION: Designed.
For the Santa Barbara County Creative Communities Project Catalog, I applied my expertise in Adobe Illustrator to create clean vector graphics for infographics, ensuring sharp visuals and precise color correction. Using Photoshop, I enhanced images by refining details and adding transparency where needed. I then integrated all elements into InDesign, carefully formatting the catalog for readability and aesthetic consistency before exporting the final version as an Acrobat PDF optimized for both digital distribution and print.
Beyond digital production, I handled post-production by running the catalog through a Canon ImagePress, overseeing printing, folding, and stapling processes. To ensure a polished final product, I trimmed the bleeds with an industrial table cutter, achieving precise edge-to-edge finishes.
SOFTWARE:
CONTRIBUTION: Designed, Printed, Post-Production.
For the Gallant Studios Launch Pricing stakeholders booklet, I designed an interactive PDF using Adobe InDesign, ensuring a seamless and engaging user experience. I structured the layout with a clear hierarchy, integrating buttons, hyperlinks, and navigation elements to enhance interactivity. Photoshop was used to refine images, adjust colors, and remove any imperfections, ensuring a polished and cohesive visual presentation.
This document was part of a larger 10-PDF booklet project, where I maintained brand consistency across multiple sections. The final interactive PDF was optimized for digital distribution, balancing high-quality visuals with efficient file size for smooth performance across devices. This project reflects my expertise in UI/UX-driven document design, creating visually compelling and user-friendly digital experiences for global audiences.
SOFTWARE:
CONTRIBUTION: Designed.
This custom signage for Marine Air Support Squadron 3 (MASS-3) at Camp Pendleton was designed with precision to align with military branding standards. The process began in Adobe Illustrator, where I vectorized the squadron’s insignias and ensured crisp, scalable artwork. Selecting the correct Pantone colors was crucial to meet U.S. military specifications, maintaining consistency with official branding guidelines. Every design element was carefully arranged for optimal hierarchy and readability, reflecting the unit’s prestige. Once finalized, the graphics were printed on a Canon ImagePress using weatherproof 3M vinyl with high-performance UV laminate, ensuring long-term durability against the elements.
For fabrication, the design was applied to a 6'x6' 1/2” MDO wood frame, chosen for its strength and outdoor resilience. Acrylic stars were custom-cut and affixed to the insignias for a dimensional, high-end finish, while gold-plated name holders provided an adaptable solution for leadership updates. The final step involved precise assembly and professional installation, ensuring a seamless, high-quality presentation on-site. This project highlights my expertise in branding, and environmental design, showcasing my ability to deliver high-impact signage for global clients, including military and government organizations.
SOFTWARE:
CONTRIBUTION: Designed, Printed, Post-Production.
